A fitness club in Dubai has brought down a heap of outrage on itself for using a photograph of the Auschwitz concentration camp on an advertisement promoting itself.
The owner of the club, The Circuit Factory, apologized.
The director of the Anti-Defamation League, Abraham H. Foxman, welcomed the apology but said: "We are increasingly troubled by both the ignorance and mindset of a generation that appears to be so distant from a basic understanding of the Holocaust that it seems acceptable to use this horrific tragedy as a gimmick to bring attention to promoting losing weight."
NBC Sports' Off the Bench has the offending ad itself and more on this.
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