Mexicans are rushing aid to Tarahumara communities in the remote northern mountains after a local official announced — apparently falsely — that dozens of the Indians had killed themselves because they couldn't feed their children due to severe cold weather.
Authorities say that even though suicide rumors are false, the food crisis is real.
The indigenous Tarahumara, famed for their long-distance running ability, have been hit by a long drought and record freeze.
Rafael Gonzalez, spokesman for the Mexican Red Cross, said "we consider this a food emergency." Last year, the Red Cross made two expeditions into the mountains to bring food, but this year there will be three, the latest delivery consisting of 270 metric tons of food and 5,000 blankets. The government says it has also sent millions of dollars in aid.
Gonzalez shares most Mexicans' respect for the Tarahumara, noting "these are people who walk five or six hours to get to aid deliveries." But he has not heard of a single report of any of the estimated 250,000 Tarahumara committing suicide because of famine.
Nor has the Rev. Guadalupe Gasca, a Jesuit priest whose oversees the Clinica Teresita in the Tarahumara mountain town of Creel, Chihuahua. The Indians, whose life is a constant struggle to wring food out of scraggly corn plots on steep mountain slopes, don't give up easily.
"We (Jesuits) have a history of almost 400 years working in this area, and we can say that in the Tarahumaras' world view, suicide is not an option."
But Gasca notes that in 2011, his clinic did treat 250 Tarahumara children for malnutrition, including 25 severe cases. One 3-year-old girl died of it.
Gasca also blames the food crisis on the drought and cold.
"There has always been hunger in these hills," Gasca said. "There have always been climate cycles, but these cycles are getting more frequent and more severe."
More from msnbc.com and NBC News:


The Tarahumara have been forced out of productive lands by speculators, wealthy interests and by government neglect.
Dont blame the Indians....they have no viable land and no help to feed themselves....
21st Century Mexico....shame!
Sounds alot like what the USA is doing with the Native Population, The US government has them living in horrible conditions with NO AID, at least Mexico sends aid to the Tarahumaras. Have you ever seen an Indian reservation in the USA?? Clean up the USA then you can comment about another country...
Guzman: Try researching the topic before spouting off, you obviously have no clue on the amount of aid poured into our native American homelands every year.
AId? Make your on living. Who would want to live depending on handouts to live? How can people live like that?
I think the American Native tribes should move onto any of our many beautiful, bountiful park lands and claim it for their own. These people in Mexico should do the same there. Problem solved.