
Tom Shaw / Getty Images, file
An aerial view of houses in Leyton, east London, in the borough of Waltham Forest, one of the five so-called Olympic Boroughs.
LONDON -- Landlords in Britain's capital are evicting tenants so they can cash in on this summer's Olympic Games by charging tourists many times the usual rent.
Homes in the east London boroughs where many events are to be held are fetching between five and 15 times their typical rates as properties are rebranded as short-term "Olympic lets." Some landlords are also enforcing expensive "penalty" clauses for tenants who want to remain during the gathering of the world's top athletes.
Rent controls are almost non-existent in Britain and some Londoners told msnbc.com that the looming increase in housing costs will leave them with no choice but to leave the city for the summer.
While the Olympic Village will house some 22,000 athletes along with 6,000 coaches and officials, countless tourists, athletes' families, journalists and sponsors will be left to jostle with 7.8 million residents for places to sleep. The accommodation crunch is expected to be so severe that some residents are planning to rent out their backyards to campers during the Games – which begin July 27.
"We're [seeing] landlords beginning to evict their tenants," Antonia Bance, head of campaigns for housing charity Shelter, told msnbc.com. "Lots of letting agents are writing clauses into contracts being signed saying you can live here with the exception of this period [during the Olympics]."
Those who are evicted or displaced by huge rent increases – as well as other tenants looking to move in July and August – will struggle to find affordable alternatives due to the temporary influx of tourists paying higher rates, experts say.
"It's all to do with supply and demand, and there's a shortage of stock," Matthew Martin, Greater London area lettings director for real estate agency Your-Move, told msnbc.com.
As the summer approaches, he said, "there are going to be opportunists ... people are going to pay an extortionate amount."
'I don't think it's right'
Shelter's Bance described the case of a couple in the Newham area who will be renting out the three-bedroom house they own in a former public housing project for 15,000 pounds ($23,600) for three weeks. The average rental price of a three-bedroom property in the borough is 1,189 pounds ($1,870) per month.
In the Dalston neighborhood, one-bedroom apartments that normally fetch around 300 pounds ($475) per week are now being advertised at 1,625 pounds ($2,575) per week.
And in Kentish Town, which is a 25-minute train journey from the new Olympic Stadium, a five-bedroom home is being advertised at 10,000 pounds ($15,845) per week during the Games.
It is difficult to know how many Londoners will be priced out of the city as landlords woo Olympic visitors, but interviews with property experts, real estate agents, tenants, prospective landlords and tourism-industry specialists suggest it will not be an isolated problem.
Joanna Doniger, owner of private rental company Tennis London, which finds short-term lets for players at the Wimbledon tournament, opened a new division of the company called Accommodate London last year after being bombarded with hundreds of calls from homeowners hoping to rent out their properties during the Olympics.
Doniger said she has been disappointed to discover that many prospective clients are actually investor-landlords who are kicking out their long-term tenants.
"I've had to take them into the corridor and say, 'What's this about?'" she said. "I just don't think it's right."
One of those who agrees with Doniger is David Brown. The 25-year-old moved into the top three floors of an old rowhouse above a shop in Whitechapel, east London, with four other people last October.
It took him two months to find something he could afford – he and two university friends had to search for two other housemates online before anything was in their price range.
Scotland Yard and the Royal marines teamed up in a show of strength against terrorists who might target the Olympics, practiced high speed drills using helicopters and boats on the River Thames.
As he drew up his contract, though, the real estate agent was adamant about one thing: if they weren’t out by July 15 – just 12 days before the opening ceremonies -- their rent would jump from 660 pounds ($1,020) per week to a "penalty" rate of 3,000 pounds ($4,635) per week.
Brown told msnbc.com he can't possibly afford that with a fledgling tutoring business and the temp work he's doing on the side. They'll be moving out.
"I'm actually considering taking up a job in Japan" teaching English, he said. "I'm not fleeing the Olympics, I really want to be here … The thing is, landlords can get away with charging that much more."
Because of the economic downturn, rental prices have risen dramatically in the past 18 months with fewer new properties being built. Some pockets of the city have seen spikes of 15 to 18 percent – which has only exacerbated the looming Olympic housing squeeze.
For instance, the average rental price for a two-bedroom property in the five Olympic boroughs – Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest – is 1,113 pounds ($1,751) per month, according to Shelter's 2011 Private Rent Watch report.
Darren Rebeiro, business development manager for real estate agency Keatons, which is affiliated with tourism body Visit London, said that five times the normal market rate is the agency's common short-term asking price during the Games in the Stratford area – where the 80,000-seat Olympic Stadium is located. He said clients were "happy" to pay those rates.
Elsewhere in London, tourists can expect to pay four times the usual price this summer. However, Rebeiro said some agencies are seeking up to nine times the market rate.
Part of the problem is that the east London boroughs around the Olympic sites are some of the poorest parts of the city and already have the highest rate of evictions. Most people pay anywhere from 55 to 70 percent of their monthly wage on rent, according to Shelter's 2011 report. A "sensible" amount to pay is closer to a third, Bance said.
Sign it or leave
The U.K.'s Housing Act of 1988 allows landlords to raise rents at the end of a lease – usually 6 months to a year in London – as long as they give two months' notice to their tenants. If the tenant disagrees with the increase there is very little they can do; the landlord can serve them with an eviction notice at the end of a contract without giving a reason why. And if the tenant refuses to leave, a court will support the landlord and will send a bailiff to remove the tenant from the property.
Furthermore, many people's contracts are "roll on" agreements that continue on from month to month without a fixed end date. In those cases landlords can raise the rent at any time with one month's notice. Additionally, there are no limits or regulations on how much a landlord can increase rent.
"If a landlord comes with a new tenancy agreement and says, 'Sign it and stay or go,' there's nothing [tenants] can do," Chris Hellings, advice line supervisor for Britain's National Landlords Association, told msnbc.com. "They either have to take it or go."
Vincenzo Rampulla, spokesman for the National Landlords Association, told msnbc.com that evicting tenants wasn't necessarily going to be a smart financial decision for landlords.
"Do they really want to kick out the tenant who's been paying on time all year … or are they going to want to squeeze out as much as they can for the Olympics, which is only a few weeks?" he asked.
However, Rampulla acknowledged that some landlords would be seeking to take advantage of the once-in-a-lifetime opportunity by cashing in.
"I know people get crazy during these kinds of things," he said.
People who own their homes, of course, are on the opposite side of the accommodation crunch, with those who can arrange to be away for several weeks in position to rake in considerable extra cash.
Kia Ramsay, 29, told msnbc.com that local real estate agents have been slipping leaflets under the door of her Tower Hamlets apartment for months – lately, one or two a day – about opportunities during the Olympics. The three-bedroom apartment, which she owns with her 39-year-old fiancé, is already desirable for being so close to London’s financial hub in Canary Wharf. Its appeal is even greater this summer because the marina below her building is being used for boats ferrying people to the Olympic sites.
Simon Brown, a British soldier shot in the head while serving in Iraq, has been chosen as one of the 2012 Olympic torch bearers. He tells NBC's Miriam Firestone about his experiences.
"We thought to ourselves, well, let’s see what we can get out of this?" she said. Preliminary research on property rental websites gave Ramsay, a physiotherapist, tantalizing estimates for the reasonably high-end property: roughly 30,000 pounds ($47,199) for two months, she said.
"We were thinking about popping off somewhere because it's going to a nightmare anyway getting around London," she said. Recently, she placed an ad on spareroom.co.uk and is meeting with Doniger, of Accommodate London, for an official appraisal and professional photographs in a few weeks. She said if she can get between 3,000 and 4,000 pounds ($4,719 and $6,293) per week, it would be worth doing.
In addition to the short-term rentals, spare rooms and even couches are being advertised to Olympic visitors. A website called campinmygarden.com has also been launched as a cheap way for people to set up tents temporarily in backyards. One listing offers space in a "tranquil and lovely garden with shade … on one of the nearest Victorian streets to the west of the Olympic Stadium" for prices starting at 27 pounds ($43) per person per night.
Its homepage features a large picture of British Olympians with the date of the opening ceremony prominently displayed.
Follow Marian Smith on Twitter at @msmith_msnbc



If there's a God, London will never be allowed to host the Olympics ever again after this shameful exploitation of their citizens.
And WE don't do that?
Broodstar1987: the reality is GOD has nothiing to do with it; it's politics pure and simple (and very possibly who has the deepest pockets)....the olympics has long since strayed from whatever principles were in place in the beginning...IF there ever were real principles. I love watching some of it, but it's such a gyp.
And, I'm sure it's happened in the good ol' "screw the poverty stricken" US of A, as well. We're no more big-hearted than the UK.
Capitalsim at its best.........Making money isn't the most important thing, it's the only thing.
And Oil Boom, hah......That North Dakota fiasco was a gimme......Doesn't matter if you make $30 an hour if a burger at the local diner is $12.....Can only imagine what the housing is!
That should be printed on every US dollar. It is what most of us believe in and certainly the way our society operates.
I see the English still haven't learned a thing from their take all history.........No wonder they got their arses kicked in every country they took over.
Sounds like the Obama Doctrine
What surprises me is paying rent by the week and it isn't cheap either.
London, whether holding the Olympics or not, is one of the most expensive cities in the world to live in.
Greed at its very worst. I hope karma bites all these greedy landlords in the butt and that they are soon on the receiving end of such treatment.
Just one more reason NOT to support the Olympic Games, which are rife with extortion, crime and the like.
Just remember, nice money for a month or so, no mone3y for a life time....what comes around goes around!!so when they have to lower rents to say 100 pounds or less a week to just get someone in....
Many of the landlords may be in for a big surprise. When the Olympics came to Atlanta in 96, everyone here thought they were going to cash in on the tourists by renting out their homes at super-inflated prices. Didn't happen, a few people made a killing, but most didn't. Most of the tourists just by-passed the pricey rentals and stayed in hotels. I know a couple of folks that moved out of their homes to rent them out, but they didn't get nearly what they expected. Hopefully the same thing will happen over there.
One can only hope that these greedy landlords are in for a very ugly surprise. But I doubt it.
I feel that part of this has to do with location. If I were going to visit the Olympics and had the choice between Atlanta and London, I'd pick London. And I'm saying that as a Southern gal. Sorry!
A real "thinking" landlord, if he had good long-term tenets, would set up his renters. Say, find them a place, not TOO far from their work and subsidize their rent, during the games. They (the renters) may even make the place (near the Olympics) even better for the tourists..... making a better buck! Then the renter returns... with a few hundred quid to boot!
The evicted tenants should paint the words "Bed bugs at this location" outside the house.
Yeah, and make it actually happen on the way out...
Happens out in the Hamptons, Jersey shore and all up and down the east coast beaches every summer, right now you can get a motel room in Cape May for $85/night, after Memorial day $385/night.
I believe it. The problem is the idiots that will pay $385 for a room keeps perpetuating this lunacy. This is what the yuppies have done.
Kick Liz and her family of loafers out in the street and set up cots in Buck House
Capitalism at it's best.
@DocHolliday, just because you have a right doesn't mean it's right to use it.
We should be proud to live in the US where renters have the same rights as everyone else. This could not happen in New York City. It is happening in London because UK renters have no tenants rights. They are an underclass whose lease can be terminated right up to the day they plan to move into a property, and they can be evicted on the whim of their landlord. Libertarians beware: government does serve a very useful purpose.
I hope they get stuck with empty property for the next two years to punish them for their greed.
And you know who told them to do that in the first place? Thats right,,,,that evil George W. Bush!!!!
Isn't it incredible how one man, retired, and stupider than any Democrat who ever walked the earth, could still be controlling the world?
Yet another fine example of BAD GOVERNMENT at work.
Free people can do what they want with their own property - what do you expect them to do? The real problem is that bad governments compete every two years to tax their citizens to put on what is basically an ego-building expo for their rich and powerful. Of course, it is the everyday taxpayers in the "winning" countries who pay the bills.
Here's hoping that no one goes and rents from these clowns and they all lose a sh!t load of money. Brtis are stupid.
Have a friend who was smart enough to reserve 6 hotel rooms the day London Got the Olympics ... now she is going to make over 10 times the daily rate letting other people stay in the rooms ....
Awesome! You must be so proud of your friend for her price gouging!
I hope that the hotel management finds out and that she is fined heavily! And that your friend is bitten in the butt by karma!
Nothing against the law about letting friends in YOUR hotel room ... what you charge a friend is YOUR business ... its called Capitalism ...
BESIDES liberal like you never get it .... NO one is forcing people to pay that much ....
You must be a conservative, I have friends and I don't "charge" them for anything.
Moreover I love the way your posts "evolve" with absurd rationalizations to change every meaning a previous post had to appear to always be correct.
You must be a Newt Gingrich "historian".
You could be fooling yourself about assuming there is a law that allows you to let "friends" stay in a hotel room that is only "yours" in the sense that you rented it out for a certain period. Your price-gouging friend does not OWN that room.
And just for the record, there is a world of difference between capitalism and avarice. If you don't know what the latter word means, look it up and expand your mind.
You 2 clowns just dont live in the real world .. like all liberals it seems
What she did ... 1000's of people are doing ... people renting apt are leaving town on holiday and renting them to people for enough money to cover their next years rent ....
Why is it liberals like you ... get on people for making money .. YET you guys love spending OTHER peoples money in idiotic ways .... TRY earning morning yourself before you spend others
@Texas A&I: You are a classic example of someone who wants to justify bad behavior by saying that it's OK because everyone is doing it. Two wrongs don't make a right.
By the way, I am basically a conservative. But more than that, I am simply a human being who believes in the golden rule.
Oh, and you might benefit from checking what you write before you post it. "TRY earning morning yourself before you spend others " I prefer to earn money; I don't earn morning.
Capitalism at it's best.
just because you have a right doesn't mean it's right to use it.
Didn't you just post she was renting those rooms to "friends"???
Which is it??? As I stated and stand by in my previous post, you just keep evolving anything you say to pretend it's factual.
Just like the GOP presidential candidates (except Paul most of the time).
Friends > as in term for what Hotel will or would know them as ... You liberals are lost when it comes to anything business
Again ... i personally think anyone paying 1000 and more for a night are idiots .. but AGAIN its their money and no one is forcing them ... why is it liberals never get the Free Enterprise principle ... GOV doesnt need or as in the USA have the right to regulate everything
Texas A&I
So now you are rationalizing a contract with a hotel???
Do you realize the priests that molest children "rationalize" it as "God's love"???
You keep rationalizing anything and everything and then claim it's legal so it's OK.
What did your parents do to you???
@Texas A&I: You are trying hard to convince yourself and others that price gouging is right but it's not. Greed is simply not synonymous with the classic definition of "making money".
Once again, I hope that the hotel fines your price-gouging friend heavily, or cancels the reservation in advance or during the reservation period. And she should keep in mind that one of these days, when the shoe is on the other foot, your friend, or one of your friend's family members, could find themselves in a situation where they are between a rock and a hard place because someone is price gouging them. If and when that happens, I'm sure your friend will cry bloody murder.
And since you condone this behavior, you are just as bad as your friend. It's a shame you never learned the meaning of the Golden Rule.
Priest and molesting children into this discussion > REALLY ... come on
1
All of London is doing it .. again .. its not a point of good or bad > it is a point of legal or not.
You liberals need to go after Obama for all the illegal things he is doing .. long before you worry about things EVERY person in London and surrounding area are doing in one form or another for the Olympics .. EVERY level of business is MAX-ing everything out
Stop being Naive .... worry about all the spending Obama is doing and the debt he gives us. He said Bush was Unpatriotic for going into 4 trillion in debt in 8 years .. in 3 years obama has pasted that already
@Texas
The article is about London landlords,not about Obama, stay on track if you can.
Well ... Nahhhh lol
Another "un-regulated" business ???
Sound familiar???
GOV doesnt need to regualte everything .. unlike you liberals > other people NEVER force you to buy or pay something.
Right or wrong ... like it or not ....
It legal and no one forces a visitor to pay a 1000 dollars a night ... they choose to ....
Texas, as an owner of several rental properties north of Boston I can assure you that clauses like the one I just copied from the article I would not be legally able to put in a lease.
That is a perfect example of a government regulation that protects someone's living area.
Moreover even if I could kick someone out for a month to make a whopping profit which tenant would I choose, the new mother or elderly old lady???
You are the perfect example of everything wrong with this country and you delude and rationalize yourself to the point you think your ways are the answer for this country to improve.
I wouldnt put them in a lease either > i employ 104 people ... own lots of property. What is legal and what you or i wouldnt do isnt the same.
HOWEVER ... as a Tenant > i would NEVER sign a lease stating so .. thus the people who signed ... have no cause to bitch ... stupid is as stupid does ....
Texas A&I
That's not what I said
I said legally not able to, not choose to.
You are so pathetic in your endless rationalizations and purposeful mis-directions it's comical.
Your in Boston ... AGAIN .. this is in London ... Legal is different now isnt it ...
Your Pathetic and naive to apply law in Boston into a issue in London
Have you done businesss in london or any other country > i have > many > guess what, i cant use the Old > it aint legal in the USA when doing business in Europe or South America
Who cares? More important things to worry about in this world other than sports.
Did you read the article? It's not about sports. It's things people should worry about if they rent or own property that they rent out.
Those that signed the lease and have possession of the properties should pay the penalties and be the ones to lease their apartments out for the inflated amounts and collect the profits.
Problem solved.
Talk about bottom feeders. Hopefully their greed will result in the apartmnts and houses standing vacant after the Olympics for the next 20 years or so!
the olympics promotes greed. why isnt the british gov stepping in to stop this? I hope these landlords get stuck with their properties after the games and no one moves back in, greedy bastards
It would be nice if their plan was a total flop. And nicer if these tenants did not return to the area.