Eddie Keogh / Reuters file
A brand of beer is seen on a pump at the Railway Tavern pub in east London Feb. 2, 2012. Built around 1825, the pub is across the road from the athlete's village. The landlady for the past 40 years Jan Dooner said: "I'm hoping for some good business during the Games, whether they want to celebrate or drown their sorrows."
Spectators hoping to enjoy the London 2012 Olympic Games with a cool brew in hand will have to shell out the equivalent of about $11 for a pint of beer, according to organizers.
London Olympics organizers announced Wednesday they expected to serve 14 million meals during the games, calling it "the largest peace time catering operation in the world."
"We have gone to great lengths to find top quality, tasty food that celebrates the best of Britain," said Paul Deighton, chief executive of organizing committee LOCOG.
"We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street."
A bottle of water will cost 1.60 pounds ($2.50) and a bottle of Coke will sell for 2.30 pounds ($3.60). A plate of fish and chips will go for 8 pounds ($12.50).
Many were outraged by the prices, and particularly the cost of beer, British newspaper The Telegraph reported.
An 11-ounce bottle of Heineken lager will cost 4.20 pounds or $6.50, which makes the equivalent price of a pint 7.23 pounds or $11. That's more than double the national average price of 3.17 pounds for a pint of beer in the UK, The Telegraph said.
Organizers said food and drink for a family of four should run under 40 pounds ($62).
Reuters contributed to this report.
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