
Ivan Alvarado / Reuters
Spectators sit among empty seats during the men's Group A volleyball match between Britain and Bulgaria at the London 2012 Olympic Games on Sunday.
LONDON - Britain was forced to bring in military personnel at short notice to provide security for the London Olympics -- and has now done the same to help fill thousands of empty seats at several venues despite the massive public demand for tickets.
Many ordinary people who applied for tickets -- in what was essentially a lottery – missed out and there were numerous complaints about the allocation process.
But the first day saw rows of empty seats at events including swimming, dressage, tennis, gymnastics and volleyball -- according to reports in The Guardian and Telegraph newspapers -- to the outrage of many, including U.K. Culture Secretary Jeremy Hunt.
Hunt said the sight of so many empty seats was "very disappointing," according to ITV News. "I was at the Beijing Games, in 2008, and one of the lessons that we took away from that, is that full stadia create the best atmosphere, it's best for the athletes, it's more fun for the spectators, it's been an absolute priority," he added.
London 2012 organizers LOCOG said it was looking into the issue, saying it appeared many of the empty seats were in "accredited seating areas," which are reserved for members of the "Olympic family," such as officials, athletes, their family and friends, journalists, and some corporate sponsors.
At the daily briefing Sunday, LOCOG chairman Sebastian Coe said most venues were "stuffed to the gunnels," but admitted some of the "tens of thousands" of Olympic family members had either not turned up -- on the morning after the Opening Ceremony and associated parties -- or had only gone for a short while before moving on somewhere else.
There was laughter as he was asked about the logistics of "drafting in the army" to fill seats.
"We won't be cancelling leave," Coe quipped, saying military personnel and others, such as local teachers and students, were simply asked if they wanted to see events when there were unfilled seats. Tickets were also being sold to the public, he said.
Coe, who said 75 percent of tickets went to the public, said he did not expect the situation to continue.

Will Mott/@wmottITV
This picture of empty seats at the swimming heats, for which there had been very high demand for tickets, was posted on Twitter by ITV News producer Will Mott.
"I'm pretty sure this is not going to be an issue that we are going to be talking about in three to four days' time," he said, explaining accredited ticket holders would still be "figuring out" what their duties involved, transport arrangements and other logistical issues this early in the Games.
"I do take it seriously. Where we possibly can, we will get people into those seats where and when they are not being used," Coe added.
Twitter was abuzz with pictures of empty seats and criticism of the large areas without spectators at the affected events.
Sally Bercow, wife of the speaker of the House of Commons in the U.K. parliament, said in a message on Twitter that she was “loving” the Games, but added she was “so cross at all the empty seats. Sort it out FGS! So unfair for all of us who wanted to go :-/”
Loving Olympics but so cross at all the empty seats. Sort it out FGS! So unfair for all of us who wanted to go :-/
— Sally Bercow (@SallyBercow) July 28, 2012
'How dare they?'
Comedian Jenny Eclair was equally annoyed. “I've seen enough empty seats in my life without watching the Olympics - tragic waste - how dare they?” she tweeted.
I've seen enough empty seats in my life without watching the Olympics - tragic waste - how dare they?
— Jenny Eclair (@jennyeclair) July 28, 2012
And former British newspaper editor and CNN broadcaster Piers Morgan tweeted that “These empty corporate sponsor seats at swimming etc are a total bloody disgrace. Sort it out, Lord Coe.”
London protesters decry 'corporate Olympics'
The Guardian said there were an estimated 500 empty seats at the swimming heats featuring Michael Phelps and Ryan Lochte; more than 1,000 at the gymnastics morning section, which was supposed to be sold out; and more than 3,500 at the volleyball.
These empty corporate sponsor seats at swimming etc are a total bloody disgrace. Sort it out, Lord Coe. #London2012
— Piers Morgan (@piersmorgan) July 28, 2012
The Telegraph’s report about the issue had more than 1,000 comments from readers.
“I was at the volleyball last night in Earls Court. Virtually all the prime seats right in front of the court were empty. An absolute disgrace and extremely unfair to the competitors who would surely appreciate a crowd of supportive fans to cheer them on,” one reader, kafkander, wrote.
Olympics party: In shadow of Games, London celebrates
“The time to fix it is now. Simply issue a decree that if people are not in their seats by 45 mins before event start time, the seats will be re-let at cut price cash on the door fees … I would have liked to have gone but couldnt get tickets and/or was disenchanted by all the reports of the Pre Olympic ticket scandals and outrageous pricing,” another, whitevanman, said.
More London 2012 coverage:
- UK military asked to cover 3,500 Olympic security worker shortfall
- Olympics hurdle: US athletes' bus driver gets lost in London
- Inside Olympic Village: World's top athletes share college dorm-style rooms
- London's 'East End': From haven for gangsters to Olympic showcase
- Terror suspect's eye color? Flying cameras to spy during Games
- Gigantic welcome for London Olympic attendees
- Venues for the London 2012 Olympic Games
- Bad neighbors for Team USA? Occupy camp faces ax
- VIDEO: Olympic torchbearer proposes mid-relay
- Brits revel in gloom ahead of Games, but don't believe the gripe
- Olympic housing crunch: Landlords evict tenants to gouge tourists
- At London Olympics, dogs have sniffed out key anti-terror role
- Slideshow: When the Olympics is your neighbor
- Go behind the scenes with our 'TODAY in London' blog



A preview of a republican win in America. Empty seats.
The rabble up in the nose-bleed seats should have gotten up en masse and "relocated" several hundred rows down toward the courts. Just like we would do after several innings of seeing the empty box seats at baseball games when I was younger.
Would have been a nice combination of putting to good use the best seats in the house and a subtle protest against the corporatocracy. If those empty seats were truly mostly for athlete's families then I'm sure they would have loved to have seen true fans of competition get closer to it if they were unable to attend.
The corporatists and Wall Street boyz would, on the other hand, be traumatized for life that someone other than themselves could cheat or game the system for their own benefit.
Airlines have discount "standby seating" to ensure a full flight. TV show tapings also often must fill vacant seats at the last minute and have no shortage of people willing to wait in line for the chance to see Jay Leno. I was at the Jay Leno show once and they had people see part of the show and then swap with someone else who was waiting. The Olympics ought to institute a seat forfeit policy for no-shows and give the seats to those that really want them. IMO, someone who goes to a party and stays out too late is not of the true Olympic athletic mindset anyway. Just stay in your expensive hotel room and watch it on TV while you nurse your hangover.
So what happens when a person who bought the ticket arives thirty minutes late and sees someone else sitting in his seat. It has always been considered illegal to sell something to a person and then give it or sell it to someone else later. Unless there is a definite warning that says you lose rights to the seat after a period of time they have no rignt to give those seats away.
They'd just print the warning on the back of the ticket. Boom. Done. You buy it you agree to it.
Sorry, but these Brits have not organized these games well at all from the lack of needed security to the ticket fiasco.
Remember, they asked the manager of The Who if Keith Moon would be available to perform during the opening ceremonies !!! The man has been dead for years!!!
All quite ridiculous to say the least.
ROmney pointed tis out a few days ago and was roundly condemned. Just wait until he begins tearing out the waste and fraud so rampant in the bloated federal bureaucracy. Watchh these parasites scrream then when they might be forced to stand onn their own two feet and get a job!
Ooh yeah - tearing out the waste and fraud so rampant in the federal bureaucracy... you mean like the military industrial complex and other forms of corporate welfare which DWARF social welfare by any measure...
Eisenhower warned us and not a single administration since has dared to try it... when Romney (or whoever) actually gives it a go then I'll sit up and pay attention. Until that time they are all a bunch of empty suits that have no intention of addressing these issues in meaningful way...
Yesterday we learned that people were upset that Romney, when asked, pointed out some deficiencies in the Olympics plannng. Everyone made fun of him. Today we read this, and the Olympics are just beginning.
Soon Romney will begin paring down the waste and inefficiency of the bloated federal bureaucracy and MSNBC will condemn him again - since it is adversely affecting the loafers that feed off the taxpayer while voting Democratic. And again we will see the economy be back to where America expects it to be - number one in the world. Deadbeats will scream even louder than they are in these posts but real Americans will once again be allowed to share in the dream that this country has always offered until January 2007 when the Democrats took control. How has your life been changed since January 2007?
Best post yet. The truth always hurts. Too bad MSNBC doesn't print the truth.
The peoblem is tieckets are just too expensive and even unavailable.
I agree with a comment I read earlier - those tickets were given to insiders. They wouldn't be caught dead sitting with the peasants.
Yes, they are content just knowing they are important enough to get free tickets, no need to actually attend.
It is early. Wait for the real events to begin and see what happens to the seats.
It was the bottle service, for these expensive seats. They were only serving Carlo Rossi wine!
The same thing happened in the Seoul Olympics...Anyhow..the big sellers are the "finals"...prelims and semis don't get the draw that the finals do...
Anyhow...another problem is pricing. If you want to fill seats...sell cheap tickets and make them available at the gate. Selling 100 seats sold at 12 Euros is more profitable than 10 seats at 100 Euros...
One of the biggest problems is that tickets for sporting events are way too overpriced...and not just for the Olympics...
I think I've gone to two or three sporting events in the last decade because of this price gouging...
And the only reason I went to those is because my nephew was playing...
Just checked the cost for tickets; between 16 and 20 Euros...according to a website...
so...
Maybe advertising???? Make tickets available at the gate???
Come on, Brits...you can do better advertising the price...
Prices were a lot higher in Seoul...
Can't wait for the NFL and college football. Geez!
Be There.
9/1/12 1200 Ohio State Buckeyes vs Miami (Ohio)
The supply and demand theory and the free market should have filled the place to the brim attractive venues and all.
The free market apparently does not exist by self.
Having ample supply apparently does not increase demand.
When "according to theory" these three commonly touted natural, pure and unadulterated benefits of capitalism are somehow voided, then some other force must be in play.
What could these be except the misworkings of the gigantic machine that takes billions from sponsors who then "deduct these expenses" from profits that might be subject to taxation for the sufferance of general benefits?
When a corporation becomes larger and more powerful than democratically elected governments then the concentration of anomalous power is easily suspected. A corporation is not democratic, just as some governments are not democratic and therefore are quite likely to be the root cause of the miss allocation of resources.
Reserving seats, for the privileged, who have paid, but who cannot lower themselves to indicate that they are not attending, suggest that more than faulty reservation system is in conflict. But more productive thoughts suggest that the capitalist system does not have a clue to the fact that empty seats are the same as unemployed workers, worker are not seen as supplying demand but as a capital expense to be reduced.
Nothing amazing about that since us has been discussed for 200 years, but what is amazing is that the resource exploitive ingenuity to produce products to such extravagance levels, does not indicate anything at all (capitalism shrugs). Really, well not quite, but who has pointed out that those things happened not because of some ingenious economic system, capitalism, but happened because the resources used by man's inventions just happen to lay all about, coal here, oil there, minerals and whole continents unknown in ancient times? Just as society was ill prepared for penicillin and green revolutions, it does not seem to know the limits of the ground it walk on, of the value of the trodden earth beneath its rumbling powers.
You could venture unproductively to suggest that the Olympics has become the monster machine of media, advertisement capitalism taking in possible form purchasable, leaving the athletes to near human sacrifice, youth to ground up as meat to entertain the insatiable appetite of those grown accustom to always having seat to the table and having it served even in their absence.
Olympics including every possible paid for delusion has grown since allowing corporation to buy it, it was foreseeable then, to see the display of youth and sacrifice be surrendered to the "try anything" format seen in this 2012 effort. But under the justification, we see a public works program forced into great world cities, which having lost leadership and verve cannot produce the same results without it being corporate sponsored. It is of value, but at a price that is unquestionably larger that, more sensible public works effort.
After 5 days and 500 dollars in time I am still trying to see Opening Ceremonies, in more than a 3 minute advertised edited clip on blacked screen (turn off hardware the acceleration), after having spent the my allocated time I will not see any of the athletes efforts in this Olympics or the next one.
I have sacrificed responding to advertisements and along with them the best effort of human athletes, just point out that without new ways of thinking the seats will be empty, and the economic system will always be floundering about, spending resources without proper effect.
Yeah, what he said.
PS. Hunger games.
Mit said we will just have to wait and see. I guess we are seeing.
But Mitt also said they were ready. Who cares what the supreme flip-flopper says?
They have screwed this up from the beginning, private security company hired couldn't provide promised numbers, so military was brought in. Now they bring in military to fill vacant seats, sad opening show, Queen basically snoozing, some of the ugliest outfits ever. Its only day three maybe there is still hope to save face. How about inviting the commoners you have essentially sealed off due to crazy prices.
Sports are not sports any more, at least not in the countries that live and breath profit.
Obviously, we can't pull the plug on Olympics since all excellent athletes dream of participating but we need to somehow recapture a more pleasant human mood, when performances spoke to the hearts of competitors and spectators, without the screaming national fervor of rowdy supporters fracturing any hope of sportsman-like unity.
I preferred amateur contestants who achieved individual skills by determination, not eased by corporate sponsorship. I preferred it when winners were associated with their name rather than their flag. I preferred it when medals were hung around the necks of new winners by former, famous victors, not by soft weak royals or no-name event organisers who couldn't hurdle a cat, run to the mailbox or swim a width.
I preferred to see people excitedly freely milling about the venues, not herded by menacing guards. I preferred it when penniless orphans were gently steered to prime seats, when the focus was entirely on the athletes not on the extravagant posturing of the host nation. I'd rather hear a little-known team, like Ethiopian women for example, if there is such a group, singing their club song rather than billionaire rock stars playing decade old stale hits.
Now, I guess I'd rather sit by a river and watch the fish. I've been secretly hoping the Brits would balls up their Guantanamo-style horror show to shock-start wiser Olympic celebrations and reform the event.
Pride comes before a fall but after the fall might come a little common sense.
They'll need to send a few soldiers to my house to fill up the chairs in my house if NBC keeps on like this. They utterly butchered the opening ceremony -- I put up with Meredith and Matt bleating continuously for a while, plus the endless commercials, but switched off when they cut away from [apparently, the most moving] part of the ceremony for a meaningless interview with Phelps, so I missed the good stuff at the end. I read newspapers on the net from other countries including the UK and 100% of them are trashing NBC.
The actual sports have now begun, and NBC are doing what they do best, finding commentators who talk continuously without breath. It's a bit like "sports commentary for blind people". The woman calling the US womens soccer game clearly had no idea what she was talking about. I watched a swimming heat this morning featuring Missy and the woman commentator bleated on about technique for the entire minute --what happened to the old days when we were just told who was leading? I then watched womens archery and some clown said something about the athletes needing to have a state of excitement, a rather curious statement given that all the archers were obviously focusing on keeping dead calm.
I think I'll just abandon this and wait for the highlights DVD for christmas.
All those empty seats is B S
Hey, Romney was right. He said those Brits couldn't do it right.
VOTE ROMNEY 2012! VOTE FOR LEADERSHIP!!
U mean a Neocon that will push more war and support of central banks. We also can vote for a communist dictator who loves chaos and printing limitless dollars. I love the choice we have for real peace and economic freedom.
Patriots will prevail!
The stinking media ready to apologise to Romney yet? Are there ANY Americans out here, who don't realise that the press is in the tank for ALL leftists?
So going to a lefty news outlet forwards your argument how exactly??
I love it. Hey ever think they scared people so much they don't want to go. Missiles on roof tops and crotch scanning technology known as TSA perverts/criminals. Hey elitist's F U.
Don't worry, Romney will outsource those seats and fill them for 1/10th the price of what Great Britain could have done it for.
The most stupid mistake that has happen in the last 4 years was to let London, England host the Olympics. This country doesn't even have the ability to defend its own citizens now we have citizens from all over the world risking their lives. Living under the dictatorship of the queen and her military has to be bad enough. You would think someone with some intellegence would see that these disaster don't happen in the future. The queen woun't even allow her own subjects to attend the games.
The massive deployment of soldiers armed with maching guns around London, supported by armor vehicles and helicopter gunships have destroy the spirit of the Olympic and replaced it with fear of terrorism and death. Rational people just stayed away.
Contrary to the sport propaganda, the Olympic is a big business venture with big investors. Millions of British Pound are at stake. After the London fiasco, the Olympic will be insolvent or nearly so, thanks to the anti-terrorism fear mongers, security freaks, and the police state.
those rows and rows of empty sits really look bad, just let people get in and charge them some bucks, what's the big deal.
At least let the people who are there move up! Or, are they too low class for their bums to touch the good seats? Sounds like a British thing to me.