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Reports: India 'Hitler' store owner to change shop name

Ajit Solanki / AP

Indians walk past a shop named "Hitler" in Ahmadabad, India, on Aug. 29, 2012. According to reports, the owner has decided to change its name after sparking a controversy.

The owner of a clothing store in western India who sparked a row for naming his shop "Hitler" has decided to change its name, according to reports.

Rajesh Shah, whose store opened last month in Ahmedabad city in the western state of Gujarat, had claimed he only recently learned why the name would offend people. 

Shah told The Indian Express newspaper that he decided on Monday to change the shop's name because he was "getting political pressure" to do so.

'Hitler' clothing store in India sparks row

"We received at least 10 calls every day from the U.S., the U.K., Dubai, Germany and Israel," Shah said according to the Express. "It was getting very annoying, as many of these people called at odd hours."

Israel's consul general in Mumbai also asked Indian state officials to intervene, The Associated Press reported.

Shah has said the idea for the shop's name came from a nickname for one of his business partner's grandfather, who was known for his "strict nature."

"It was only recently that we read about Hitler on the Internet," Shah told The Times of India newspaper last week.

Many people in Ahmedabad believe the shop's name was a marketing gimmick, the AP said.

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