The founder of the French fashion label Zadig & Voltaire said an exclusive Parisian hotel the company plans to open in 2014 will not be open to Chinese tourists, according to Vogue UK. The label later said the comment by the brand's founder and owner, Thierry Gillier, was misunderstood.

The hotel will be located in a private mansion on the city's Left Bank.

"This was a project dear to our hearts," the brand's founder and owner, Thierry Gillier, told WWD. "It will be a slightly private hotel, not open to everybody, with 40 rooms. We are going to select guests. It won't be open to Chinese tourists, for example. There is a lot of demand in Paris -- many people are looking for quiet hotels with a certain privacy."

According to French newspaper Liberation, the label later asked WWD to remove the reference to Chinese tourists from its article, stressing that Gillier's words were misinterpreted and he was referring to "mass tourism." The magazine complied with the request, changing the phrase "Chinese tourists" to "busloads of tourists." 

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